Today, I was using facebook and and I realised that I was just using it and but actually was not knowing any thing about it. For that I started digging into it and I found some important fact that very few people know and talk. These facts were small but important in terms of user experience.
1. How does Facebook generate its revenue?
Most of the revenue is generated from the advertisement.But comparatively very less than google. Because of low CTR (Click through rate).Means that if 80000 users are clicking on adds among 1million searches on google. 400 people click on ads on Facebook among 1million.
One more source of income is from selling of user’s data to third parties.
You will be amazed by seeing the revenue growth of the Facebook from starting
Year
|
Revenue
|
Growth
|
2004
|
$0.4
|
—
|
2005
|
$9
|
2150%
|
2006
|
$48
|
433%
|
2007
|
$153
|
219%
|
2008
|
$280
|
83%
|
2009
|
$775
|
177%
|
2010
|
$2,000
|
158%
|
2011
|
$3,711
|
86%
|
2012
|
$5,089
|
37%
|
2013
|
$7,872
|
55%
|
2014
|
$12,466
|
58%
|
2015
|
$17,928
|
44%
|
2. Like button
The like button first enabled on February 9, 2009.The like button was extended to comments in June 2010.Do you know why facebook has emotions button?
The like button was extended to comments in June 2010. After extensive testing and years of questions from the public about whether it had an intention to incorporate a "Dislike" button
Facebook officially rolled out "Reactions" to users worldwide on February 24, 2016,
3. How “follow” Button come into picture.
Previously it was named as subscribe button (On September 14, 2011, it was introduced) as youtube has but because of lot of confusion among the user about the use of "subscribe" button it was renamed as "follow" button in December 2012,
4. Most awesome, Facebook Bug Bounty Program.
In this program facebook announced that it will pay $500 to those who will find any bug on their site and report them. They also mentioned that no legal action will be taken on those who try to degrade their service. Facebook researcher said that “If you give us a reasonable time to respond to your report before making any information public and make a good faith effort to avoid privacy violations, destruction of data, and interruption or degradation of our service during your research, we will not bring any lawsuit against you or ask law enforcement to investigate you”Most interesting in this bounty program was India was 2nd in a row in bug hunting. Russia was at first.
5. How Facebook is going to surprise us in coming future?
For this reason, the only Facebook is making so much expenses in Virtual reality and augmented reality.
This can be proven by the recent acquisition done by faceBook like buying Oculus, surreal vision and many other. Below is the. List of acquisition done by Facebook.
Acquisition Date
|
Company
|
Value(USSD)
|
March 25, 2014
|
Oculus VR
|
$2,000,000,000
|
May 26, 2015
|
Surreal Vision
|
undisclosed
|
July 16, 2015
|
Pebbles
|
$60,000,000
|
October 10, 2016
|
Infiniled
|
undisclosed
|
November 16, 2016
|
Faciometrics
|
undisclosed
|
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